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How I discovered Jeanuine custom jeans while traveling Paris Paris, the ‘city of light’ and the fashion capital of the world. As a guy who lives in jeans, that didn’t mean a lot to me – until a recent visit. Let me tell you about my visit to Paris. A Chance Meeting I was enjoying […]
Return to the future : Resurgence of raw denim When talking about raw jeans, one often thinks about selvedge. But raw jeans do not necessarily have to be made from selvedge fabric. They can be made from various denims and are considered raw denim when they are sold without undergoing industrial washing or distressing. Selvedge […]
From the original raw jeans to pre-washed and distressed denim Historically raw jeans were made from unwashed, untreated, 100% cotton denim and sold as such. Levis Strauss and Co. the first producers of denim jeans with rivets called their jeans “shrink-to-fit” because the jeans would shrink when soaked for the first time. These kinds of […]
Jeans have come a long way from the initial days of Levi’s jeans to the present era of our made to measure jeans. The history of jeans can be traced back to 1853 when an immigrant named Levi Strauss moved to San Francisco from Bavaria. At the time, the gold rush was in full swing, […]